Get In Touch
andrehmo@hotmail.com,
Ph: +49 176 216 49 147

Hi, my name is
André Mendes

and I am a UX Designer with extensive experience in creating user-centered design solutions. With a postgraduate degree in UX design from Istituto Europeo di Design - IED, I am constantly updating my skills and knowledge to offer the best design solutions.
Senior UX Designer at Vivo

Currently, I am a Senior UX Designer at Vivo, where I lead design projects and collaborate with multidisciplinary teams to develop innovative, user-centered design solutions. My design process involves research, prototyping, testing, and continuous refinement, ensuring that the proposed solutions are aligned with business objectives and user needs.

Digital Coord. in Ad Agency

With my experience as coordinator of the digital area of an advertising agency, I had the opportunity to work with clients from different areas, such as health, retail, technology, among others. This experience gave me the ability to quickly understand each client’s needs and create specific design solutions for each project.

Years as Developer

Before specializing in UX, I worked for many years as a developer, which allowed me to acquire a deep understanding of the technical processes involved in creating digital products. This experience helps me to collaborate effectively with developers and engineers to ensure the technical feasibility of my design solutions.

Skills in Design

I have valuable skills in software such as Sketch, Figma, and Adobe XD, as well as skills in critical thinking and problem solving. I am constantly updating my skills to offer the best design solutions.

Education

Graduate Degree in User Experience (UX)

Istituto Europeo di Design • São Paulo - Brazil • October 2020 - April 2022

I completed a postgraduate course in UX Design that provided me with a comprehensive understanding of the principles and practices of UX design. Throughout the course, I gained practical experience in creating exceptional digital experiences that meet user needs and business objectives.

The program covered a wide range of topics, including UX research, innovation, metadesign, design systems, design of services, UI, UX writing, gamification, IOT, and digital marketing. I learned about various UX design methodologies and processes, such as Design Thinking and Agile UX, and gained practical experience in conducting research and analyzing data to identify user needs and behavior patterns.

I also learned about the latest trends and technologies in the field of UX design, as well as the unique challenges of designing for IOT devices. The course provided me with a deep understanding of the principles of gamification and how to create effective digital marketing strategies that support business objectives and enhance the user experience. Overall, the course was an excellent opportunity to gain practical experience in creating exceptional digital experiences that meet user needs and business objectives.

Bachelor Degree in Social Communication in Radio, TV and Internet

FIAM FAAM • São Paulo - Brazil • 2016

Back in 2016 I completed a bachelor’s degree in Social Communication with a focus on Radio, TV, and Internet, which provided me with a deep understanding of the power of effective communication. Throughout the course, I learned how to communicate effectively across a range of media, including broadcast and digital channels. These skills have been invaluable in my work as a UX designer, where effective communication is essential to understanding user needs and designing solutions that meet their requirements.

One of the key benefits of my degree in Social Communication was learning how to identify and understand my target audience. I gained valuable insights into the way that different groups of people consume and interact with media, which has been essential to creating effective user experiences. By understanding the needs and preferences of my target audience, I am better equipped to design solutions that meet their needs and enhance their experience.

Another important aspect of my degree in Social Communication was learning how to craft compelling narratives that engage and inform my audience. This has been essential to my work as a UX writer, where I create copy that guides users through the digital experience and provides them with the information they need to make informed decisions. By applying the principles of effective communication, I am able to create UX copy that enhances the user experience and supports business objectives.

Compass UOL • Remote • April 2021 • Present

Senior UX UI Designer

As a UX/UI designer, I had the opportunity to work on two e-commerce projects. The first project focused on improving the site's discovery and checkout processes by conducting user interviews, stakeholder interviews, and data analysis using tools such as Hotjar and Google Analytics. I created high-fidelity, interactive prototypes to ensure a seamless user experience, and balanced the needs of both the customers and the company.

The second project involved a complete site restructure. I conducted user and stakeholder interviews, heuristic analysis, benchmarking, and journey mapping, and created design system documentation. This allowed me to ensure a consistent look and feel throughout the site, while also addressing any issues that arose during the process. Once again, I balanced the needs of the customers and the company to ensure a successful project outcome.

In both projects, I worked closely with development teams and stakeholders, ensuring that everyone was on the same page and that design decisions were informed by user feedback and data analysis. The end results were significant improvements in user experience, and I was proud to have played a role in delivering a better e-commerce experience for customers.

Some of clients:

Neotass Marketing • Hybrid • April 2020 • April 2021

Digital Coordinator

As a Digital Coordinator at an advertising agency, I was responsible for overseeing and managing a variety of digital projects. These projects included designing and developing user-friendly websites, creating successful marketing campaigns and developing interfaces for various applications.

In this role, I worked closely with clients, creative teams, and developers to ensure that each project was delivered on time and met the highest standards of quality. I was also responsible for developing and implementing digital strategies, ensuring that our campaigns were aligned with the clients' goals and objectives.

One of my primary achievements as a Digital Coordinator was the development of several successful campaigns that resulted in increased engagement and conversions for our clients. This was achieved through a combination of user-centered design, targeted marketing strategies, and regular analysis of user data.

In addition, I was responsible for managing the budgets for these projects, ensuring that resources were allocated effectively and efficiently. My work as a Digital Coordinator was essential to the success of the agency's digital projects, and I was proud to have played a critical role in the agency's success.

Some of clients:

Neotass Marketing • In person • February 2017 • April 2020

Art director

As an Art Director, I was responsible for overseeing and managing various digital projects, including website and app development, graphic design, visual communication for digital and offline campaigns, and email marketing. With extensive experience in programming, I was able to ensure the flawless execution of all digital projects, while also providing creative input and ensuring that all work adhered to branding guidelines and met the needs of clients.

I collaborated with cross-functional teams, such as developers, other designers, and copywriters, to bring concepts to life and ensure that all digital projects were delivered on time and within budget. With a keen eye for design, I oversaw the creation of visual assets, including graphics and multimedia content, and ensured that all work was of the highest quality.

In addition to my technical expertise, I also had a strong understanding of marketing and advertising principles, which allowed me to create effective and impactful campaigns. By leveraging my creativity and technical knowledge, I was able to help clients achieve their marketing goals and grow their businesses.

Some of clients:

Languages

Portuguese

Mother tongue
0%

English

Advanced C1
0%

German

Intermediate B2.2
0%

Skills

Tools

Figma Sketch Adobe XD Photoshop Illustrator Premiere After Effects InDesign Audition Agile Office

Hard Skills

User Research Information Architecture Wireframing and Prototyping Visual Design Interaction Design Front-End Development Analytics and Data Analysis Accessibility

Soft Skills

Communication Empathy Collaboration Flexibility Problem-solving Attention to detail Time management

Coding

HTML CSS JavaScript jQuery Front-end frameworks

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